Advocacy campaigns that are specific to a single city don’t typically engage huge audiences of people, particularly when compared to national campaigns. But the people who do engage are often the most passionate and can be highly effective at recruiting others to join the fight

Although large campaigns have the scale to recruit tens of thousands of new supporters by optimizing social sharing, smaller organizations can see significant growth as well. By encouraging your members to share your cause, you can reach new potential supporters regardless of your size.

Your future supporters are more likely to attend in-person events when their friends are going too.

One of ShareProgress’ most popular features among advocacy organizations are the post-action share pages. But how does it compare to others?

How did CREDO recruit over 24,000 new users to fight back against a dangerous giveaway to Monsanto? A major factor was optimizing their social sharing.