Category: Best Practices
Do Digital Like: An Unsigned Rapper
Do Digital Like: An Unsigned Rapper
If you live in a major metropolitan area with a hip-hop scene, you’ve seen one of these guys. They’re on the street corner, they’re opening for a band… Continue Reading
Save Yourself from Certain Death... Through A/B Testing
Save Yourself from Certain Death... Through A/B Testing
Imagine this: you’ve been kidnapped by the villain of your latest progressive campaign (Fracking! Opposition to same-sex marriage! The Trans-Pacific Partnership! Fill-in-the-blank!). Let’s go with fracking–a force so… Continue Reading
How to Build a Culture of Testing
How to Build a Culture of Testing
What does it mean to create an organizational culture of testing? We’ve gone over what A/B testing means and how you can try it out on everything from… Continue Reading
Test This, Not That!
Test This, Not That!
If you’ve ever tried to lose weight (or even if you’ve ever opened up a glossy magazine) you’ve probably seen it: a photo of a tiny pile of… Continue Reading
Best Practice: Sharing a petition? Be direct with your Facebook title.
Best Practice: Sharing a petition? Be direct with your Facebook title.
When asking people to sign a petition, Facebook titles with a direct call to action outperform those using a curiosity gap.