SEO gets a bad rap.

Too-often cited by so-called “SEO gurus” and growth hackers, it’s misunderstood, but shouldn’t be dismissed. SEO should be a part of your content strategy, and can absolutely help ensure that your content and work remains focused on what’s relevant to your audience and your community.

I sat down with our own Anna Schmitz to talk about what SEO means, how folks can begin implementing SEO, and more. Listen to the audio cast, and let me know your thoughts!